Logo Design Challenge

Oct 6th, 2019

This logo design focused on basic shapes and colors, and uses negative space to create an S for Sarah. Sarah emphasized simplicity when talking about what she appreciates in life, and I tried to incorporate that with a design based on tiled squares and a whitespace silhouette.

During the ideation process, I focused on Sarah's mention of preferring design with shapes and colors, and tried to create a few sketches that incorporated that. During feedback, she liked a design that I explained as "shapes that outlined the initial S," which is the top-left design in the picutre below.